About Annie Kuo, Principal

annie kuo

My name is Annie Kuo.  I am a marketing communications professional based in Seattle, Washington. I am a passionate advocate for infertility as a public health issue, and for patients as a community.

The name Emerald Fertility reflects the Emerald City, Seattle’s nickname. An emerald, which by nature is the most calming of colors, symbolizes fertility and healing. It encourages reflection, peace, balance, and growth. I was drawn to this symbolism as I considered how my public relations and marketing skills can support the infertility community through service providers.

I founded Emerald Fertility Consulting to reflect the clients I serve, which include Pacific NW Fertility & IVF Specialists, Acupuncture Northwest & Associates, Footsteps for Fertility Foundation, and others. I previously consulted for King County.

As a patient advocate first and foremost, I have a very patient-focused approach in my service to fertility providers; I care about public education and the customer experience. With experience at top agencies Edelman and Ogilvy, I currently work on behalf of several fertility practices in content management, media relations, and public awareness campaigns. I have a master’s degree in marketing communications from Northwestern University, a data-driven approach to marketing that puts the customer first.

Through RESOLVE: The National Infertility Association, I was Training Co-Chair for the national Infertility Advocacy Day in 2017. I am a RESOLVE Ambassador and member of the RESOLVE Advocacy Leadership Council. In addition, I am currently on the advisory board of the Men’s Health Campaign Council at UW Medicine and a founding member of Women for Men’s Health.

I currently host the first RESOLVE group to resurrect in the city of Seattle after many years. In less than two years, the network has grown to 12 monthly groups, run by compassionate volunteers who understand the harder family-building journey.

I have completed my family but host this support group for people who struggle to conceive or maintain pregnancy, and I advocate on both the federal and state levels for family-building legislation. I was a patient in 2011 when I received an infertility diagnosis, and again in 2015-2016 for attempts at fertility preservation. I wrote my personal story in ParentMap:  When Conceiving Again Isn’t Easy.

NBC News featured my story here to raise awareness of infertility in the Asian American community. You can read more about my work in the infertility community in this Seattle Weekly article, How Seattle Became a Center for Infertility Support.   I co-authored an online training series to prepare family-building advocates around the country to lobby our lawmakers on Capitol Hill — you can read the series on the Create Change blog on the RESOLVE website.

I am featured in Handmaid’s Tale: Separating Fertility Fact from Fiction in the Huffington Post. I also did a Q&A recently about infertility stigma in the Asian American community, published in the International Examiner. Some of my media appearances include  KING-5 News on male reproductive health with Dr. Tom Walsh of UW Men’s Health Center, and advocacy and support for the expenses of fertility treatment, with nurse practitioner Tamara Tobias of SRM. I also regularly secure media coverage on different stories related to infertility and reproductive health. Recent marketing outreach and media projects included the first fertility grant-giving 5K in Washington State and a panel of five fertility authors at the University Book Store.

Some of my other writing is available here.

Thanks for visiting this website. To contact me, please write to annie@emeraldfertility.com.