About Annie Kuo, Principal

My name is Annie Kuo.  I am a marketing communications professional based in Seattle, Washington focused on raising awareness of cancers and different diseases like infertility. I am also a freelance journalist whose work appears in The Seattle Globalist and International Examiner.

My public relations career began in the public affairs practice at Edelman, the world’s largest independent PR firm, where I executed media relations for Susan G. Komen, Pacific Health Summit, and Fred Hutch Cancer Research Center. In the past few years, I’ve gotten deeply involved with RESOLVE: The National Infertility Association and the Men’s Health Campaign Council at UW Medicine. Though my work history includes higher education, corporations, and non-profits, I’ve realized my professional calling is in the health sector.

The name Emerald Fertility reflects the Emerald City, Seattle’s nickname. An emerald, which by nature has one of the most calming colors, symbolizes fertility and healing. I was drawn to this symbolism as I considered how my public relations and marketing skills can support the world of reproductive medicine and urology. I am interested in expanding from the fertility space into overall women’s health. Personally, my aunt died of ovarian cancer, so I am particularly invested in the research and treatment of gynecological cancers.

I founded Emerald Fertility Consulting to reflect the clients I’ve served, which include Pacific NW Fertility & IVF Specialists, Yoga for Fertility by Lynn Jensen, Acupuncture Northwest & Associates, Footsteps for Fertility Foundation, UW Men’s Health Center, and others. As a patient advocate first and foremost, I have a very customer-focused approach in my service to medical providers. Customer experience and patient care are very important to me.

I’ve worked on behalf of several fertility practices in content management, media relations, social media strategy, health advocacy, and public awareness campaigns. I have a master’s degree in the data-driven approach of integrated marketing communications (IMC) from Northwestern University. While at Northwestern, I was editor-in-chief of the 2008 Journal of IMC.

As a RESOLVE Ambassador, I advocate on both the federal and state levels for family-building legislation. In 2017 and 2018, I trained the advocates on Infertility Advocacy Day in Washington, DC, and co-authored an online training series to prepare family-building advocates around the country to lobby our lawmakers. You can read the series on the Create Change blog on the RESOLVE website.

My work on behalf of Seattle’s infertility community has been documented by the Seattle Weekly editor-in-chief who wrote How Seattle Became a Center for Infertility Support.   I wrote my personal story in ParentMap:  When Conceiving Again Isn’t Easy.

Today, I regularly secure media coverage on different stories related to reproductive health and men’s health. Sometimes that means pitching doctors and nurses as expert sources and event speakers; other times that means putting on my own spokesperson hat.

I have spoken multiple times on KING 5 News (including here, here and here), given a presentation about Advocacy Day at the Seattle Tacoma Area Reproductive Society (STARS) meeting, and appeared in the Huffington Post, NBC News, and more. I was selected to participate in RESOLVE’s Instagram takeover during National Infertility Awareness Week 2018 and RESOLVE’s holiday e-mail series the same year.

I appear in the online documentary “Don’t Talk about the Baby” which released October 15, 2018 and have won several awards from the Public Relations Society of America, including the Puget Sound’s Outstanding Young Professional Award in 2006 and Hugh Smith Community Service Award in 2018. I hope to earn the Lifetime Achievement Award in another 10-15 years for the trifecta of chapter-wide awards!

My writing is available here.

Thanks for visiting this website. To contact me, please write to annie@emeraldfertility.com.

With every good wish,

Annie Kuo